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The Power of a Broker

Writer's picture: Zac Bales-HenryZac Bales-Henry

Since establishing Black Phoenx Group in 2020, I have encountered at least five brokers attempting to recruit me or promote the advantages of their specific brand. It’s flattering, but here are my thoughts. In 2007, I obtained my real estate license, operating in a vastly different real estate environment. The industry was predominantly paper-based, with no digital options (apart from the MLS), and larger brokers held significant influence within the industry. While these larger brands provided valuable connections, the advent of the internet transformed the industry, enabling the emergence of smaller, more agile offices like mine.

 

The evolving nature of the industry has fundamentally altered business practices, allowing for remote management and the growth of fully mobile offices. As brokerages adapted to this changing market, a subtle realization emerged: the industry would never be the same. It would no longer accommodate both small and large brokers in equal terms for conducting business, representing clients, and fostering long-term partnerships. The advantages would fall on those who could adjust, grow and change.

 

In the current landscape, it has become evident that there is no proprietary secret sauce for real estate processes, marketing, or scaling. While this may have been the case in the past, it is increasingly clear that clients prioritize the professionalism of agents and their unique ability to communicate and effectively represent their interests. This does not diminish the significance of brand recognition, but I harbor a suspicion that if I were to adopt a different name, such as “Zac’s Real Estate Sales and Fish Market,” I would still retain clients.

 

As a Broker myself and the founder of my own brand, I have come to appreciate the true power of a Brokerage lies in its agents. These agents are the ones actively engaged in business, building and maintaining the foundation upon which the brand is established. Therefore, as an agent, it is crucial to recognize your worth and capabilities. For some, this may entail starting your own Brokerage, as I have done. For others, it may involve finding a supportive network that aligns with your business philosophy. Ultimately, you are the foundation and the brand, and your success is directly tied to your efforts.

 

Being a Broker, In my opinion, lies in the autonomy and flexibility to change. The ability to adapt swiftly to market fluctuations and an industry that undergoes constant change is invaluable. I value the freedom to make decisions on my own terms and the responsibility that comes with being the driving force behind my own success. As the agent, Broker, and brand, the buck stops with me. I’ve worked hard to get to this place, and revel in the freedom it allows, but more importantly, what it allows me to offer my clients.

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