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  • Writer's pictureZac Bales-Henry

The Founding Of Black Phoenix

Updated: Feb 5, 2020

Thirteen years ago, on a cold wintery day (much like today), I went out for a run. I was scheduled to take my real estate exams later that day, and I needed to calm my nerves. At this point, I was a Sophomore in college, and after years of working with my father and helping him build his real estate career, I wanted the opportunity to grow my own. At the age of 20, I passed the real estate exam, and it was one of the most significant accomplishments of my life.

I didn't realize that the road ahead would be one of the most challenging roads I could have ever imagined. Real estate didn't come easy to me; it didn't come naturally. I spent years honing a craft. Then I failed, I gave up, and I walked away. But a year later, I came back and made a promise to myself-- that if I didn't succeed, I would never try the career of real estate again. This time around, I poured my heart and soul into this career. I sacrificed everything, my friends, my financial wellbeing, and at times, my health. I wanted to make this my career. I called every lead, met with hundreds of people. I went to every event, spent countless hours building a brand that people could trust.

I worked, nights, weekends, mornings, evenings. I didn't stop because I didn't want to fail. And after years of trying, after nearly eight grueling years of hard work, I had finally started to build something I could call a career. It was the support of my family, friends, acquaintances, and even strangers who took a chance on me and my business. It was because of these individuals that I was able to create a life that could support not only me but my entire family, My philanthropic endeavors, and even my political life. It's because of your trust and confidence in my ability to guide you through this process that I'm able to not only survive but thrive and, in turn, give back to others.

That is why I'm going to need your help regarding this next transition. After thirteen years as a licensed Realtor, I have decided to create my very own brokerage. You (my people) have trusted me every step of the way-- you have been my biggest supporters, and many of you have been my clients. Creating a brokerage is one of the more difficult things any Broker can do. But it's exponentially more difficult when you aren't ailing yourself with an already established brand.

I'm taking this risk because I think I can offer more to the world of real estate, and more importantly, to my clients. My brokerage is genuinely bespoke, and the experience is tailored to the client. We're small footprint, climate-conscious and tech-savvy. We've rebuilt our process from the ground up and built a white-glove experience. More importantly, we can adapt and change in an instant. It's no longer good enough to just be an agent. In an industry that is continuously evolving --, you need a broker who is willing to adapt and overcome. In that lies the promise that we will adapt, innovate, master, and overcome.

This is what should be expected of a Realtor in today's market.

We are committed to providing the best representation, marketing and service.

With your trust, that is what we will do.

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