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Our Story

Black Phoenix Group is a boutique Brokerage that is committed to creating a uniquely crafted real estate experience; custom-tailored for each individual client. Passionate in our pursuit of perfection and driven to lead in this diverse industry, we innovate, implement, adapt, and overcome. Black Phoenix Group has been a leading innovator in the use of digital tools to create efficiencies within the residential brokerage business practice. As part of this commitment to innovation, we have created an integrated technology platform which provides clients with increased transparency into their homes' status as well as access to other homebuyers via social media channels.


This innovative approach has allowed us to grow exponentially over the past three years.

The Phoenix

Black Phoenix Group is named after the mythical Phoenix rising from the ashes; covered in char, ash, and fire. The Phoenix is a symbol of renewal, rebirth, and the growth that comes from starting anew. For our company, it means a fresh start and a chance to build a brokerage that is fiercely committed to our clients, and environment and philanthropy.

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Our Team

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Zac Bales-Henry

Broker Owner

I have been a lifelong native of Des Moines, and I'm proud to call it my home. I have over 16 years of real estate experience, ranked among the top-tier agents nationwide, and was honored with the 2016 Realtor Magazine 30 under 30 award.


In addition to being a driven agent in a highly competitive industry, I also commit myself to my community through various philanthropic endeavors and volunteer efforts. In particular, I enjoy giving back by supporting organizations that focus on environmental sustainability because it is important for future generations to be able to enjoy our planet as much as we do today.


Outside of work hours, you will find me in one of two places: either exploring the great outdoors or enjoying time with my family.

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Laarni Felizardo

Assistant / Brand Manager 

A Filipina with four years of experience as a Social Media Manager and Graphic Designer in the real estate industry, Laarni also has an extensive sales, marketing, and supply chain background. She loves being around people, especially her family! Her motherhood is one thing that she takes very seriously. You can find this woman juggling errands or making sure everyone gets enough sleep while keeping tabs on who needs what at any given time! As a firm member, she manages the company's social media profiles and provides administrative support.



Brand Ambassador

Let's face it; most people come here just to see Athena. She's our fearsome little leader who always represents the brand. Athena has over 11 years of marketing experience and understands what the consumer is actually looking for; unlimited puppy time and pets. She sleeps more than she's awake but still has the ability to produce top-of-the-line marketing in her waking hours. When she isn't working, she can be found on runs, digging holes, and occasionally climbing a mountain. Athena doesn't have any contact information as she's not old enough for a cellphone. 

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